There’s a huge trend in the digital marketing world right now that hinges on building great relationships with your ideal customers.
In fact, relevancy and relationship building has become THE top priority over the last year for every single business.
Just a few years ago, the conversation digital marketers were having was along the lines of:
‘How can we reach as many of our ideal customers as possible?’
Today, the conversation has become:
‘How can we build meaningful relationships with our ideal customers so they WANT to do business with us?’
The first conversation is all about reach while being relevant, while the second conversation is about relevancy with your reach.
It’s a subtle, but KEY difference. Let me explain:
- When you focus on reach with relevancy, you look for your ideal customers whose demographic data and overarching goals and problems can be satisfied with the solutions you provide.
- When you focus on relevancy with your reach, you’re looking at meeting potential customers where THEY are at in their journey. This is all about providing exceptional help and value to your ideal customers and positioning yourself as THE trusted authority in your industry. When this happens, you become the ‘go to’ company your prospects WANT to do business with.
Properly understanding the wants, needs, problems, fears, frustrations and desires of your intended audience and relaying this information to your prospects in a way that’s highly relevant to them is THE holy grail of marketing.
In fact, when your marketing campaigns, content and messaging match your audience on a deeper level, it can literally skyrocket your sales and ROI.
