Ever been to a party or even where you meet someone who just LOVES talking about them self?
You know the type – the one who won’t quit talking and won’t let you get a word in edgeways! ???
It’s such a turn-off and you leave feeling ignored and well, just annoyed…
But this is exactly what so many businesses do to their customers – and they don’t even realise it…
One of the biggest mistakes I see so many businesses make while marketing is they LOVE talking about themselves. They focus on why they’re so awesome and how long they’ve been in business etc.
It’s all ‘me, me, me!’
But your prospects don’t care about you. They only care about themselves.
They don’t care how long you’ve been in business, how awesome you are or anything else related to you.
Your prospect only cares about one thing – how you can solve their problems. Period.
If you’re guilty of doing this in your business, you need to stop, because it’s costing you sales.
Here’s a few pointers to help you move from ‘me’ to ‘you’:
Talk about your customer and THEIR needs and think in terms of helping them find a solution to their problems
- Your copy should contain less of ‘we’ or ‘I’ and should have more of ‘you’ and ‘yours’ – this is especially true in your headline and sub headlines
- When talking about your business, speak in terms of the end benefit to your prospects – e.g. if you’ve been in business for 30 years, it means people can trust you
- Rather than ‘toot your own horn’, allow testimonials, case studies, and reviews to do the taking instead
You’ll find that even a few simple changes in how you talk to your prospects can have a BIG impact on your sales.
