‘Would you like fries with that?’
6 Power-packed words that have been responsible for over $5,340.2M in revenue in 2017 for one of the best-known franchises in the world – McDonald’s.
The real power of McDonald’s and its fortune lies in the power of the upsell. An upsell means getting your customer to make a higher cost purchase than they originally planned.
By simply offering an additional product/service at the point of sale, you too can dramatically improve your revenue with little effort on your part.
Action Points:
- Offer customer something complimentary to the original purchase e.g. pens with paper
- Offer an upsell that solves a problem created by the original purchase e.g. ask people to buy training with a purchase of software
- Position an upsell as a ‘no-brain’ offer which costs less than the original item e.g. you buy a dress and need the perfect bag to go with it at a bargain price
- People pay for speed of execution which is perfect for service-based businesses. Can you offer something that saves time or money or allows your customers to get a result faster?
Now go make some money!
Arfa Saira Iqbal
