How clear is your marketing message?
When you create your campaigns, are you using language that can be understood easily?
In other words, are you being heard?
The best copy in the world has clarity in its message, and passing it by a 10 year-old is an old trick copywriters use to ensure the message is simple, yet effective.
Of course, this depends on your industry…
…unless you’re a Dr speaking to another Dr or you’re in an industry where your customers use very specific language, the general rule of thumb is to KISS.
Keep it Super Simple 🙂
Action Points:
- Read your copy out loud to someone who doesn’t know your business – does it make sense to them?
- Remove jargon (or explain it)
- Simplify your use of vocabulary – e.g. use ‘hard’ instead of ‘arduous’
- Say what you mean and use examples to explain more difficult concepts
- Avoid ‘clever’ in your copy – because very few people will get it
- Web copy is always shorter and more concise than print – so break up long chunks of text and keep paragraphs to no more than 2 or 3 sentences maximum
