So yesterday I tried a little experiment which kind of got out of hand…
I posted up 5 tips on making more money from your lead magnet email sequence into a few Facebook groups… and suddenly, it all blew up!
A whole bunch of people wanted to know more and request more…. so many peopIe that I couldn’t keep up!
I’ve spent much of today glued to my laptop sending out an email marketing guide + free training out to everyone…
And I didn’t want you to be left behind… so here’s the 5 tips below:
Tip #1 – Understand Your Audience and emotionally connect with your prospect and give tips and value based on their problems, pain points, desires, fears and frustrations.
Tip #2 – Subject Lines Matter – Get your emails opened by tapping into your prospects’ paint points and creating intrigue, curiosity and excitement. Great subject lines promise some sort of payoff for the reader.
Formulas such as ‘How to X (result/benefit/outcome) WITHOUT Y (pain point) or X (number) Ways To Do Y (result or outcome prospect wants) work well.
Tip #3 – Keep Emails Simple with good formatting and easy, jargon-free language. Keep sentences short and use bullet points, bold, italics and white space to make emails easy to read.
Tip #4 – Use Stories – Facts tell, but stories sell. Connect emotionally with your audience and share your highs, lows and breakthroughs to inspire hope and trust. People buy from those they trust!
Tip #5 – Seed Your Emails – Pitch fully at the end of your sequence (ideally 7 emails or more), after you have referenced your product throughout your sequence FIRST. Doing it this way creates intrigue and excitement!
If you found this helpful, I’ve got TWO awesome FREE resources for you (everyone has been asking me for these):
Here’s a FREE guide walking you through a preselling email sequence:
YES I WANT TO MAKE MORE MONEY FROM EMAILS
There’s also a FREE video training that goes with it here: VIDEO TRAINING
