Have you ever tried to fill a bucket with holes in it?
I have (long story!)… and it’s frustrating as heck wasting your time and energy to fill a bucket… only to watch the water trickle away faster than you can blink…
And if you did this repeatedly, expecting a different result… well, let’s just say you might need to see a good Doctor!
Sadly, this is exactly what many businesses do each and every single day!
Let me explain…
You see, one of the greatest costs in your business is the cost to acquire a new customer.
From a marketing perspective, having the wrong people on your list means fewer sales, more disengaged prospects and more importantly, less profits – and that’s costing you money!
The problem is compounded by the fact that most businesses focus too much on their product or service rather than nurturing a relationship with their audience.
It’s what I refer to as having a ‘product-centric’ approach to marketing.
If you’re guilty of having a product-centric approach to your marketing, you’re probably not experiencing the kind of sales you could be making.
However, the good news is that it’s easily fixable!
If you want to take your marketing campaigns to the next level, you MUST figure out what makes your prospects tick!
Unlocking the thoughts and feelings of your target audience and then knowing how to talk to them is one of the most powerful skills you can develop.
The fact is, growth belongs to the businesses who create and nurture a great relationship with their audience – and this can only happen when you truly understand them.
