You may have noticed recently that email isn’t what it used to be… Open rates are lower, click-through rates have reduced and overall, people seem

Your customers have zero tolerance for marketing ‘stuff’, but a real, lasting and deep hunger for high-value ideas that can really help them. It’s one

When I first started freelancing several years ago, I took on a business partner – a fellow copywriter who shared the same vision as me

My clients often ask me the secret to being super productive and one of the key things I tell them is to start with the

Business Cards. Everyone has them… but not everyone uses them! Let’s face it, when you have a pile of business cards in front of you,

‘Would you like fries with that?’ 6 Power-packed words that have been responsible for over $5,340.2M in revenue in 2017 for one of the best-known

A couple of years ago, I was working with a client who was struggling with serious cashflow issues. I had to somehow increase the number

There’s a huge trend in the digital marketing world right now that hinges on building great relationships with your ideal customers.   In fact, relevancy and

There’s a huge trend in the digital marketing world right now that hinges on building great relationships with your ideal customers.  In fact, relevancy and

What happens AFTER the sale is just as important as what happens BEFORE the sale. If you don’t communicate effectively after the purchase, buyer’s remorse

There’s a war going on in the marketing world which is all behind closed doors…it’s been raging for decades and I seriously doubt it’s about

Have you ever tried to fill a bucket with holes in it?  I have (long story!)… and it’s frustrating as heck wasting your time and