8 Steps To Mapping The Perfect Customer Journey For Your Business
I often get asked to create effective marketing campaigns for businesses in tough markets. One of my clients is in the ‘high-ticket sales’ space –
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How To Reach As Many Of Your Ideal Customers As Possible
There’s a huge trend in the digital marketing world right now that hinges on building great relationships with your ideal customers. In fact, relevancy and
5 Tips To Help You Sell More From Your Lead Magnet Email Sequence…
So yesterday I tried a little experiment which kind of got out of hand… I posted up 5 tips on making more money from your
My Year From Hell + The top 10 lessons learned in 2021
2021 was my year from hell. You know the saying ‘when it rains, it pours?’ Well, that pretty much sums up the last 12 months
Read This If Your Emails Aren’t Being Opened |Email Marketing Open Rate
You may have noticed recently that email isn’t what it used to be… Open rates are lower, click-through rates have reduced and overall, people seem
The Power of Upsells
‘Would you like fries with that?’ 6 Power-packed words that have been responsible for over $5,340.2M in revenue in 2017 for one of the best-known
Disengaged List? Here’s 3 Easy Ways To Fix It Now!
Prospects don’t care how awesome your stuff is – if they don’t want or need what you have and you keep trying to sell them
How To Sell More Of Your Products WITHOUT Burning Out Your List!
How do you sell more of your programs and services without actually annoying and frustrating the people on your list? That’s a tricky question, since
3 Levels of Belief – What Customers Need To Know Before They Buy From You!
Beliefs play a HUGE part of the buying cycle. What your customers believe about you and themselves plays a major role in getting people from
No One Cares About You
Ever been to a party or even where you meet someone who just LOVES talking about themself? You know the type – the one who
3 Ways To Get Prospects To Buy When Price Is A Problem
When potential customers say they can’t afford you, what they REALLY mean is they’re not sure if they can go ahead. Something is stopping them
Sunk Cost Fallacy
If you’ve ever ordered food from a restaurant which is below par and continued to eat it, you’re engaging in what’s known as ‘sunk cost